Developing a unique identity and personality by selecting a consistent brand element mix to identify and distinguish a destination through positive image building.
WHAT'S YOUR STRATEGY?
Crafting brand strategies and brand management systems that transform the destination marketing and economic development performance of cities and regions.
Simplifying branding and unifying communities behind one powerful brand idea to communicate one message, one voice and one look.
BRAND BENEFITS PYRAMID
Not a single product
Destinations are not a single product but composite products consisting of a mix of different components
Destination marketers have little control over the destination mix they are branding
There is a diverse range of organizations and partners involved in crafting and delivering on the brand
Often there is a lack of enough funding for branding efforts
how can we assist?